Using fear to change behaviour
Posted in Uncategorized on Oct 21st, 2008 No Comments »
I’m sure we’ve all seen various adverts or messages that use fear to try and change our behaviour, be it smoking and drinking, or flying abroad for our holidays. Heck, I’m sure we’ve all seen those annoying debt consolidation adverts (often featuring Carol Vorderman), that raised the spectre of home reposessions back in the days [...]


























